Su Birch is a distinguished international marketing and generic promotions specialist. As CEO of Wines of South Africa, she received the Drinks Business Woman of the Year award. She runs her own marketing business called Thinking Seahorses, is a qualified life coach and edits the Jack Journal. She also volunteers as an English coach at Ukhanyo school in Masipumele. Su joined StreetSmart as a director on 12th February 2015.